Final Upload

This is my final draft of my film trailer, 'The Switch'

I decided to get some audience feedback on the piece, this consisted of showing a few different people all in my target audience a viewing on my piece and asking them what they felt about it. This is the response i got given from them:

Zoe Randall:  'I enjoyed watching this film trailer, i think that i would give the whole film a watch after watching this trailer as it seems that it would be interesting.'

Jess Wakeford: 'I think that this film trailer is good, i like the way that the two girls wake up in their own beds at the start  to show how different they are. I also like how then the scene does this when they have switched bodies. 

Lily Risdale: 'I think the editing of the film is good, i liked how the characters were introduced with 'meet Millie' and 'meet Chloe' as it tells you straight away who is who. I liked the way when the girls were being filmed in the scene where they have woken up in different bodies that the camera work was shown in different shots to give a better view of what was going on.'

I think that this film is going to be more of a 'chick flick' that a lads film so i have targeted girls more for my target audience.

Problems

Here are some problems that i found occurred when constructing my trailer.
When considering my actors for the film then i came across some problems of choosing the right person to fit the part, i also had to try and find someone around my age to play the part otherwise they wouldn't fit the characters age as the girls are meant to be young enough to be able to still be in high school. As it had to be someone around my age then it was hard finding people who had enough time to be able to take part, and people who fit the part. Eventually i found that Millie and Chloe fit the parts just right and they had enough time to be able to be in my film.

When filming as i have already said it was very hard finding times that everyone was free, eventually we would agree on times but there wouldn't be much time to film so I would have to plan what we were doing in advance every time so i could make sure everything i needed doing would get done, we did not have time to mess around and plan as we went.

I always made sure that i filmed a few of each scene, in different ways. Then i would have lots of variety when choosing what i wanted to use in the actual trailer.

The main problem i had when filming was at the start then i filmed about a four minutes of footage of scenes and when i went to plug it into the laptop the cameras tape kept jumping and all my footage was ruined. Therefore i needed to find a solution to this problem - quick. I managed to put the tape into a new camera and watch it back, it played fine on the new camera, but would it on the laptop. Luckily i found out it was just the camera that was playing up and ruining the footage, so after i changed the camera then my piece worked fine.

Feedback from professional

In class today we had a professional come in and comment on our work of what he thought of it.
I had some useful tips on how to improve my piece such as the following:

• Edit the title scenes or known as the scenes with writing in them, to all have the same font. 
• change alarm sounds as they are too noisy and take away the ambiance of what is happening. 
• make the sound the same throughout.
• cut out some bits, such as at the start after my main character falls out of bed to cut the rest of it out.
• to have a more show of 'the bully' and 'the outsider' to be more dramatically seen, as at the moment it comes at the bottom of the scene for about 2 seconds.
• when i have a clip saying 'Change is coming' maybe i should change it to some different writing of 'this could happen to anyone' however he felt this wasn't critical and it doesn't need to be changed that much as he likes my original idea. 

He felt the good things about the trailer was:

• good editing
• having a clip after the title of action was good.
• the music fits the piece very well.

Audience Feedback

For my poster and magazine cover then i decided to get some audience feedback from my target audience for them. I decided to post both piece on a Facebook page that i had created with my target audience in, as i selected a handful of people who i feel fit the stereotype of who will be watching my film, as these people are who i am aiming the piece at.

For my poster i got some very good feedback as i posted two pictures up with not much difference in them but i asked my audience which they feel fits better. first photo for ancillary task:



My audience gave feedback from this photo such as:

-   "doesn't give the point out too much of who is who, as the bully doesn't look overly happy, also when i compare this film to other films with a popular girl in, for example mean girls, the main characters who are popular in school are shown to be a lot more happy."

 I took this point mainly into consideration as i did agree a lot with it, the girl on the right does not look overly happy and i don't think the point comes across of who is what character, so i then decided to change the image to this:

I felt this photo shows more who is who, as the shy girl looks a lot more shy in this photo, as she looks down and hides most of her face. I also feel it shows the other girl to look very confident as she is smiling and has her hand on her hip posing, not covering herself up like my other character. I then asked my audience again what they thought of this photo and i got the response of:

-   "I think this photo does show more about who these characters are and what part they are going to play, as you can see the girl on the left is shy and the girl on the right is a confident girl".

Getting this audience feedback was very helpful and it made my poster fit the piece more i believe. With my magazine cover then i poster a picture of the picture on its own and asked them how they feel i should conduct the magazine cover, and if they think it is a suitable picture. I had responses such as:

-   "I think that this picture suits the magazine cover, as the over picture suits a poster more. If this picture is shown on a magazine cover i feel not much will have to be said as the picture says most of it"

When i thought about it i also thought that the picture gives out the whole message of what is going on and i found that very useful, therefore i didn't want to put too much writing on it, as i wanted the main focus to be on the picture. This is what i came up with in the end:

Questions for Myra

First Draft of my piece:

http://www.youtube.com/watch?v=BIIH7wDh3L8

This is my first draft for my film trailer. Some questions on it i would like to ask are:

1. Do you think the music in the piece goes? Should i cut any of the music or add some more?

2. In the scene where the girls are in the bathroom, do you think that needs music or anything changing?

3. Do you think any of my shots should be cut or changed?

4. Is there anything i could change, that you feel would massively improve my trailer?

5. Do you feel my piece represents the age restriction to being a 15?

Thank you, your answers will be of great help.

Magazine cover

Poster

Pictures of Trailer

This is my trailer in pictures, and i have described what is going on in pictures. I would say this is like my storyboard for my piece but in animatics. 

http://www.slideshare.net/ellenwilson01/my-trailer-in-picture-storyboard

Music

I have finished filming for my media trailer but now i am trying to find some music to play through the back of the trailer as i feel this is what completes it. however it seems that trying to find some music for this is a lot harder than it seems.

I found some music which i felt fit the piece just right in the end, it is very upbeat music to fit the piece and i think that it has a good beat that fits as well, the music i picked was the audio versions of these songs:

• Jessie J - Who's laughing now
• Birdman - Written on her
• Rihanna - Disturbia
• Katy Perry - Starstrukk 

So it is just the backing tracks i used from these songs, as i just wanted to have a beat behind the trailer to make it more upbeat. However after putting my trailer together i did not use Rihanna - Disturbia as when i tested the songs out, this one did not fit as well with the piece as the other songs did. So i used 'Birdman - Written on her' when i started my trailer of to open the trailer, as i feel this is upbeat and gets straight to it, and then after when drama was building up to when the girls had switched places i used 'Katy Perry - Starstrukk' as it starts of slow and then the beat starts getting faster and this suits the bits where the girls are waking up in different bodies as when they realise they are shocked. I used 'Jessie J - Who's Laughing Now' when having clips of writing on as i found it made them a bit more dramatic, as otherwise it would of just been silence and reading, and my film is not scary to have silence, it is upbeat and i think chosing these songs made the trailer seem more upbeat.

Audience feedback

I have two different endings to my trailer, however i am not sure which one to use.
Therefore i decided to show a group of people around my target audience each clip and ask them which they think goes best in my trailer. They picked the ending that i thought fit the piece as well as the boy says 'Alright Millie, how's it going?' and the first ending response was for Millie to say 'Is he talking to me?' as then it shows that they have switched bodies and she has no idea who he is. The second ending was for Chloe to respond who is in Millie's body and say 'I'm alright thanks, you?' and then Millie would respond 'he's talking to me you idiot!' Both of these endings show that they have switched bodies in an effective way which i think is best to put at the end of the trailer so everyone understands that that is what has happened. So i decided to put it down to my target audience, as i really wasn't sure on what to pick myself i asked the question:

• Which ending do you feel fits the end of the trailer the best, to get the final message across? 

The response i got was:

66% - First Ending.
34% - Second Ending.

However i did not ask the reason why they believed this was a better ending, so i just took my audience word for it as they are the reason this is being put together. So i chose the first ending to make my audience happy, as if they think it is better that is how it shall be, i would not of changed it if i thought the first ending was really bad and the second really good, but i couldn't make the decision so i left it to my audience. 

Poster

This was my first picture i was going to use for my poster for the trailer, i thought it was good to have both girls standing back to back one looking miserable and the other seeming more like a bully. However when looking into it more i didn't think it showed this that much as the 'bully' girl isn't smiling and acting so happy. Therefore i took another photo which i think suits the poster in a better way:

I think that this photo suits the poster in a better way, this hasn't been edited or changed yet it is just the normal picture. However i feel that this picture shows that the girl on the left is being bullied by looking down and upset, she is also looking at the bully out of the corner of her eye. I also think it shows her to be crouching down a bit which shows the girl on the left who is the bully to seem more big. I think the girl on the left shows that she is more happy than the other girl by smiling a lot i also think the way she is posing shows that she feels a lot more confident that the other girl. I also picked out the way they were dressed in this photo to suit the trailer, as i have dressed the girl on the left in dark clothes showing she is shy and the bully in light, bright clothes showing her confidence. I also think the lighting in this photo has a big impact as the bully has the light shining on her and the girl on the left is in the dark.

Story Board

I made my story board on slide share, this is the first part of it:

http://www.slideshare.net/ellenwilson01/story-board-part-1-16474643

Ancillary Task

For one of my ancillary tasks then it is to produce a poster for my film trailer, i have been looking at other posters for inspiration and this one i think is the most inspiration i have got:

I really like the inspiration of this poster, it shows they are totally different people from having different halves of the pictures colors, it also shows they are obviously shocked and in the wrong bodies. In my poster i wish to show how different the two girls are so you can see that they are so different.

The other poster i like which has inspired me is this one:

With the type of film i am going to do for my trailer it is about opposites switching bodies, both of these posters show the difference, with one side showing what one is like, in this poster it shows the man is unlucky under the umbrella in the rain and the girl is clearly lucky with sun shining, however they have pictures it so it shows they are in the same street, just to show how different they are.


Audience feedback 

I decided to show both of these posters to my target audience, whom i created a facebook group for so i could post on it and get the opinions of them at any time. As i posted both of these posters, i asked them which one they felt was most effective and which they felt would suit my trailer. I decided to pick out two responses from the page, one from a girl and one from a boy, as my film is targeted to both genres.
The responses i got were:

Lucy Williams - I feel that having the poster have both characters standing next to each other is a good idea, with different backgrounds would make it show more how different the two characters are. I think you need to show clearly who is the bully and who isn't by the poster, so people grasp the plot of the film easily through your poster, it could reflect by people wanting to see the film more if they can see what it is going to be like.

Tom Brock - Using the two characters being back to back to each other could create more meaning to the poster, as it shows that they are different and that the film is going to reflect on two different peoples lives. I also feel that it needs to clearly show who is what character, you need to show this to create a good poster that shows people what they are going to be watching.



Therefore my idea for my poster is to have the two girls back to back, one with curly hair and one with straight, getting as many opposites in the photo to make the point as i can.

Narrative Theory

Narrative Theorists can be applied to my work, for the trailer.

The main narrative theorist would be Claude Levi-Strauss as he talks about how plots have binary opposites, for example:
-good v bad
- happy v sad
In my plot for my trailer then it has many binary opposites in it so Levi-Strauss theory can apply. In my trailer i have the binary opposites of good v bad, with one of the characters being good one being bad. Another binary opposite was happy v sad as the bully character is happy and the character being bullied is sad. Another binary opposite that could be used is strong v weak as the bully is obviously strong whereas the bullied character is weak in the sense of not sticking up for herself.

Vladimir Propp's theory was that there were 6 main stages of a story and it includes 8 main characters, my trailer however does not use all 8 characters but it does use the typical main characters of a horrible person and a nice person so it does have the typical characters that Propp argues most plots have.

Roland Barthes is another narrative theorist who argues such theories of 'Proairetic' which is where a way of tension being built up so that the audience is left thinking what is next. This could be seen as happening in my trailer when it comes to an end the audience will lead to think what happens in the trailer and what happens next. My trailer also uses Hermencutic in Barthes theory which is a way of the story avoiding telling the whole truth in order to drop clues to help create mystery, this will happen throughout the trailer as it doesn't give the whole plot creating mystery of what is going to happen throughout the whole film.

Representation

So far i have filmed most of my trailer, i have filmed it to keep representation clear of who is who and what type of character they are.
I have used the bullied girls representation as giving her very curly messy hair, to show she isn't bothered about how she looks just going on in life.
Whereas my other main character who is the bully has straight hair always wearing nice clothes and looking perfect to show she is very self-obsessed with herself. This gives a clear representation of which character is which and whom they are.

When filming the individuals as they wake up in their bedrooms then it shows representation of who the character is as i have the character who has clearly got all the bad luck falling out of bed, representing the bad luck of her. Also the representation of the other character who has the good luck is shown by the next bit of the trailer showing her waking up in a very subtle way not struggling to get up. This shows the representation of who is who.

In another scene then i have the bully character bullying the other one showing who is who, representing the bully and the other character getting bullied. In this scene then it shows the bullied character being very shy and scared as she comes into the scene, representing her bullied character. Whereas the bullied character is very loud and out there representing the character being a bully.

Postmodernism

Postmodernism suggests there is no future, as everything that has been thought of has already been done, nothing is new. For example no films have a whole new idea because all film ideas have been used and done, films now are just new versions of other films.
My film trailer will be very postmodern as it isn't a whole new idea because i have researched into switching bodies films and there are lots of them. There are five main definitions into making something postmodern these are:

-Generic Hybridisation
-Intertextuality
-Self Reflexivity
-Hyperreality
-Juxtaposition

Generic Hybridisation is where two genres are mixed together, for example a comedy and horror. My trailer genre is a comedy so it doesn't use generic hybridisation but i am sure as the trailer goes on there would be romance in it so it could end up being a rom-com.

Intertextuality is where films steal bits from other films, it can also count as using a musicians music and what is going on in the news. My film trailer uses intertextuality as it is a lot like 'freaky friday' and 'the change up' so a lot of bits in the film could be considered as stealing bits from that film. As the start of my trailer and the start of 'the change up' trailer is very similar with them waking up in their own beds in their own bodies, showing what their lives are normally like.

Self Reflexivity is where a text points out that it is just a text, this is considered as when you are watching a comedy and the main character stops and talks into the camera to the audience, this is used in the TV series Miranda a lot as she talks to the audience a lot. However in my film trailer then no one takes a minute out to talk to the camera so self reflexivity is not used in my trailer.

Hyperreality is where texts become unreal, it is clear it is not reality. It could also be seen as undermining our idea of reality. This happens the whole way throughout the film 'the matrix' because it questions the way we live out life. Hyperreality is used in my trailer as people switching bodies in real life has never been proved to of happened so it is undermining reality and showing it is not real.

Juxtaposition is where opposite things are collected together and mixed to try and make sense. You could consider my trailer as having some juxtaposition in it as we are collecting two opposite people together and mixing their bodies to try and make sense of it.

This just shows how postmodern everything around us is. My trailer is very postmodern as i have described above, breaking the fourth wall is where the character looks into the camera and this is also considered postmodern but i have focused on not letting the characters look into the camera as i did not want to use this effect in my film.

Media Language

Every trailer needs its own bit of creative language for example the way sound is used, for example scary music heightens fear, so in my trailer i will be using high pitched sounds for when the two main characters wake up in different bodies to show what has changed.

Whats going on in the world

As i have used to research within the internet than it has now been confirmed in an article that 'The Impossible' a film that is out now, which is very popular has actually used quotes from what people have said on twitter about the film instead of using approved quotes from well-known reviewers and the film has hardly been short of them but has chosen to take peoples opinions from twitter and put it on the cover of the film.
Instead of using quotes from the Telegraphs Tim Robey complimenting Bayona's "you-are-there directional bravura"and the cast's "shattering performances". Then they are using quotes from people who have never been heard of before such as 'Katie_M_Kelly' who said this about the film "such a great movie, makes you look at what is actually important in life" .

 This shows how much the world is changing and how the internet is taking over, i researched with survery monkey and posted this on my twitter, so therefor i was choosing to use the internet instead of taking to pen and paper and asking people about my survey.

Locations

For my film trailer i have chosen a few different locations such as the school, Marlwood School is a secondary school for ages 11-18 and it is a perfect place to film as the two girls are both at school and it shows they are young and in a school environment where one of the girls tries to impress her friends by being a bully.  

I will also use the two girls bedrooms as locations.