I have looked at a few posters of the same type of film as i will be making as one of my tasks is to make a poster for the film as well as the trailer. I will analyze five of the posters that have the same genre as my film and see how the poster is set out and what is on it.
This is the poster for the film
'Freaky Friday'
This poster shows the two protagonists on different coulored halves, showing how different they are. It shows the characters after they have switched. Also both of them look confused, it shows they shouldn't be in those bodies and the writing on the poster of the title is wobbly to show that their lives have been unsettled in the film from them switching.
This is the poster for the film
'17 Again'
This shows the main protagonist as him at the stage of being 17 in the film, it only shows him and not the character of him being his older self, this could be because he is at this age through most of the film. It has 17 again in block writing to stand out and has the date it comes out on on the bottom of the poster. It cleverly uses its tag line of 'who says you're only young once?' to show that the film is about him going back to being 17.
This is the poster for the film
'The Change-Up'
This shows the two main characters in their separate lives, it shows how different their lives are in just a picture. It shows one of the main characters trying to control two babies looking stressed, looking down on the other main character who was two ladies in his arms totally chilled out living the life. It uses different coloured backgrounds in each of the mans lives showing they are different, by putting the title in the middle of the picture it also separates the two pictures from each other. By the top character staring down to the other you can tell that he is wishing that he has the others lives.
This is the poster for the film
'It's a boy girl thing'
This poster also shows the two different characters sat at separate ends of a bench and the boy in dark clothes with the girl in light colours, contrasting each other. This also shows them as they have changed bodies as you can clearly see the girl not sat in a girly position with her sat opened legs and with her leg on her bag, whereas they show the boy sat very girly with his legs crossed and sat very nicely. This poster also shows how this is going to be a comedy of a film with how the girl and boy have switched places.
This is the poster for the film
'Just My Luck'
This poster shows exactly what the film is about. It has the girl on one side in a sunny new york and then the boy on the other side of the poster in a rainy stormy new york. This shows how the girl has all the luck and the boy has no luck what so ever, it shows how split they are by having them shown in the same place but with different luck, they are supposedly sharing an umbrella where hers is all perfect and his is broken and ruined when he is the one who needs it.
Evaluation
From looking at these five posters i have found that in all of the films that two people have switched places then the posters have shown each of the character and how different they are, all of the posters have a split in them showing how they usually live different lives. When we take films where the character has switched bodies with themselves like 17 again where he switches bodies with his younger self then the poster is just of the 17 year old boy as most of the film is based on him and it shows by having the tag line 'who says you're only young once' that he has gone back to his young self.
The posters fonts are usually wobbly and uneven with the whole title to show that the film is going to be a bit strange where peoples lives change, none of the titles are just altogether simply in one line.
