Wednesday, 28 November 2012

Audience research using new technology

For some audience research into film trailers then i made my own survey on survey monkey, i then posted it on twitter and asked for all of the people who follow me on twitter to complete the survey for me, these are the questions i asked:

1. Do you watch film trailers often? 
2. What is your favorite film genre?
3. What is the longest you would sit and watch a trailer?
4. Do you expect to find out a lot about the film through the trailer?
5. What type of film would you rather watch?
6. Do you enjoy comedy films with romance in?

I asked each of these questions to find out what people think of trailers, and if people even watch film trailers a lot, i also used this survey to find out what genres people like. As my film is going to be a little bit of a comedy then i wanted to find out if people would enjoy a comedy with romance so asked that question within my questionnaire. I made all of the questions have multiple answers so it would not have to much of a broad response, the maximum was 5 answers people could chose from.
I am waiting for responses now as i would like as many people as possible to fill out my questionnaire so i can have the best range of answers. 

This was what the survey looked like online:




I feel these questions will really help when constructing my piece. I will have the answers from my target audience and this will then make me be able to make my trailer as i have made critical questions such as the time that they would watch the trailer, this will help me out in knowing how long i need to make the length of my trailer. Also it will help me know for certain that i made the right choice about a 'high school comedy' or would of everyone preferred a 'zombie apocalypse'? Getting the answers to these questions from my target audience should definitely help make my trailer the best it can be and form it together.  

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